STRUCTURING THE CREATIVE PROCESS IN JEWELLERY DESIGN

The article examines the process of creating emotionally coloured products that would carry a certain informational message to viewer, arouse desire empathise, participate in creative process, and popularise topic touched upon by author. It is proposed use technique structuring when modern design objects, as one ways activate consciousness. forming thematic information-rich objects are considered, rethinking images world, through projected object, author builds relationship between image itself idea it. Several variants solutions for specific task considered.